(Sullivan Supply) Vita Hair Volumizer Foaming Livestock Shampoo is formulated with a plant-based proprietary surfactant technology which creates an opposite acting polar electrical charge within each hair strand that actually pushes each hair follicle apart. This prevents the hair from sticking together, and makes each hair follicle stand on end for a noticeable difference in hair volume and body. Enriched with the Vita Hair vitamin package to nourish the hair coat as is cleans deep to the roots of the hair. Designed to be used in a soap foamer. Just pour full strength Vita Hair Volumizer in foamer and apply.