(Ceva Animal Health) Confidence EQ Equine Appeasing Pheromone Gel uses pheromone technology to reduce stress in horses. Confidence EQ replicates the equine appeasing pheromone produced by mares to provide reassurance when they nurse their foals. In adult horses, the presence of this pheromone is a signal that the environment is safe and secure. Confidence EQ has been proven to help horses manage new or unexpected stimuli. It is used to help build confidence in horses that are faced with stressful situations, including trailering, training, environmental changes, loud noises, and other new or troubling situations. Divide one packet of gel in half, applying equal portions to the bottom edge of each nostril. Apply approximately 30 minutes before the stressful situation. Repeat the application every 2 - 2.5 hours, if necessary. Appropriate for horses of all ages.