Privacy Policy

Last Updated: October 18, 2016.


This privacy policy applies to all websites and mobile applications linking to or posting this privacy policy that are operated by Valley Veterinary Clinic, Ltd., d/b/a Valley Vet Supply ("Valley Vet," "us," "we," or "our"). Each such website and mobile application is referred to in this privacy policy as a "Site."

In this privacy policy, we describe Valley Vet's practices for collecting, storing, using, and disclosing the personal and other information that we may obtain about you through any of the Sites, or through your other communications with Valley Vet. Please note that by using or accessing any of our Sites, you consent to the collection, storage, use, and disclosure practices described in this privacy policy.

For ease of reference, you may click on any of the following links to jump to one of the topics addressed in this privacy policy:

Information We Collect Through The Sites

  • Online Purchases and Other Financial Transactions. When you make a purchase or engage in any other financial transaction on one of our Sites, you will be asked to provide information necessary to facilitate the transaction, such as your credit card or debit card number, associated security code, telephone number, billing address, email address, and shipping address.
  • Program Registration. In connection with your registration or other interaction online with one of our programs, you may be asked to provide certain personal information, such as your name, email address, mailing address, and date of birth or age-as well as information about your pet-and to create a user name and password.
  • Sign-Up for Emails, Newsletters, or Other Correspondence. If you sign up on one of our Sites to receive email communications, newsletters, or other correspondence from us, you may be asked to provide us with your name, email address, and mailing address, along with other information related to your subscription or correspondence.
  • Contests, Sweepstakes, and Other Promotions. We may collect information about you when you participate in a promotion that we sponsor, such as a contest or sweepstakes (which we may sponsor alone, or co-sponsor with one or more third parties). To participate in one of our promotions, you may be asked to provide your name and your email address, mailing address, and other contact information. For some promotions, we may request other information about you as well. Your participation will be subject to the official rules of the promotion, as well as this privacy policy, and the privacy policy of any co-sponsor.
  • Interactive Forums. You and other users may be allowed to post comments and other content on certain portions of our Sites, such as on a discussion board, blog, or other interactive forum. We may collect any information that you or another user posts about you on one of our Sites-including personal information about you-and it may be available to all users who have access to the Sites. Please keep this in mind when considering what information to post to our Sites.
  • Social Networking Activities. Our Sites may include the ability for you and other users to link to one or more social networking platforms (such as Facebook or Twitter). We may receive information about you when you choose to post or otherwise share information about us on any of these social networking platforms. Any information that you or others post to a social networking platform will be accessible by any users of such platform, subject to its terms of service and privacy policy.
  • Social Sign-In. Our Sites may incorporate functionality enabling you to sign-on using your login information from a social networking platform, in lieu of creating a new login account specifically for the Sites. If we incorporate such functionality and you use it to sign into any of our Sites, we may collect information about you from the social networking platform, such as your list of friends, "likes," and interests, as well as your contact information.
  • Usage Data. When you use or access any of our Sites, we may collect certain usage data generated by your activities on the Sites, including your purchasing history, pages viewed, number of bytes transferred, hyperlinks clicked, and other actions you take on our Sites. Each of our Sites may also track the URL that you visited before you come to the Site, the URL that you go to next, and your Internet Protocol (IP) address or mobile device identifier.
  • Location Data. Some of our Sites may collect information about your location, such as the approximate location of your IP address. Unless you provide us with your permission, this location data is collected anonymously in a form that does not personally identify you.
  • Online Information-Gathering Tools. As with most websites, we use cookies, web beacons, and other online information-gathering tools in connection with our Sites. These tools are intended to make using our Sites easier in various ways, such as saving your preferences for you. We may also use cookies to deliver content tailored to your interests. If your browser is set to reject cookies, or if your browser notifies you that you are about to receive a cookie and you reject it, then your use of our Sites may not be as efficient as if the cookies were enabled.
  • Third-Party Integrated Services. We may incorporate third-party ads and other third-party content on our Sites, and integrate other third-party offerings into the Sites, enabling certain such third parties to collect information about you or your online activities across other websites and over time through your use of our Sites. Any information collected through such integrated technologies is collected directly by these third parties for use by such third parties and other authorized parties, subject to the privacy policies of those other parties.
  • Online Inquiries and Correspondence. When you submit an inquiry or otherwise correspond through one of our Sites, you may be asked to provide your name, email address, and other personal information to us.

We may keep the information about you collected through our Sites indefinitely.

How We Use Information Collected Through Our Sites

We may use information about you collected through our Sites for a variety of commercial purposes. For example, we may use such information to:

  • process payment transactions and provide fraud detection, prevention, and scoring services;
  • administer and improve our Sites and businesses;
  • promote our products and services to you, as well as the products and services of our affiliates;
  • promote, and enable the promotion of third-party products and services to you that we think you may find of interest;
  • deliver email communications, newsletters, and other correspondence to which you subscribe;
  • communicate with you about our contests, sweepstakes, and other promotions;
  • conduct other marketing activities;
  • communicate with you regarding your membership in one of our programs, and facilitate the functioning of our programs; and
  • respond to your inquiries and other correspondence, or request that you provide feedback to us.

When Information We Collect Through Our Sites May Be Disclosed to Third Parties

We disclose to third parties the personal or other information collected about you through any of our Sites either (1) when we have otherwise secured your permission to do so, or (2) in any of the following situations, with your permission based on this disclosure:

  • We may share the information collected about you within the Valley Vet family of companies-which means we may disclose the information collected about you to our affiliates, subject to the terms of this privacy policy.
  • We may disclose the information collected about you to our third-party contractors and partners in connection with their performance of services or other activities in support of the Sites and our businesses, or their completing or confirming on our behalf a transaction or series of transactions that you conduct with us. For example, your credit or debit card number and expiration date, name, address, transaction amount, chargeback data, browsing and transaction history, computer location, and IP address and related data may be collected and provided to our merchant payment processor and its vendors, agents, suppliers, and contractors for the purpose of processing payment transactions and providing fraud detection, prevention, and scoring services.
  • Information about you that is collected by third-party ads, content, or technologies integrated with any of our Sites may be disclosed to such third parties.
  • We may disclose the results of aggregated data about you and other users of our Sites without restriction. In these situations, we do not disclose to these entities any information that could be used to personally identify you.
  • We may disclose to one or more third parties the information collected about you as part of a merger, acquisition, or other sale or transfer of any of the assets or business of Valley Vet, or any of our affiliates. Please note that the entity receiving such information in connection with one of these transactions may not comply with all of the terms of this privacy policy.
  • We may disclose information about you to the government or to other third parties to comply with the law, applicable regulations, governmental and quasi-governmental requests, court orders, and subpoenas or other legal process, such as in connection with suspected illegal activity associated with any of the Sites or our business. We reserve the right to release information collected through any of the Sites to law enforcement or other government officials, as we determine to be necessary or appropriate.
  • We may also disclose information about you to third parties if needed to enforce any of the terms of use or other agreements for one of our Sites, or any investigation of potential violations of those agreements; to detect, prevent, or otherwise address fraud, security, or technical issues; to protect against harm to any of the Sites; or to protect our rights, property, or safety, or the rights, property, or safety of our users or others (for example, to a consumer reporting agency for fraud protection).

Security Measures for Information Collected Through Our Sites

To help protect the privacy of information collected through our Sites, we employ security measures that are intended to be consistent with industry best practices. In storing such information, we take commercially reasonable steps intended to protect such data against unauthorized access. But please be aware that our Sites are operated on software, hardware, and networks, and any component may experience breaches of security or other problems beyond our control that may compromise the security of information collected about you.

Please also be aware that despite our best intentions and the guidelines outlined in this privacy policy, no data transmission over the Internet or via a Wi-Fi network, or any encryption method, can be guaranteed to be completely secure. Thus, it may be possible for third parties not under Valley Vet's control to intercept or access your personal information transmitted through one of our Sites or via email. We take commercially reasonable steps to protect the security and integrity of all information you provide through our Sites, but due to the inherent nature of the Internet, we cannot guarantee that any such information will be absolutely safe from intrusion by others who do not have your authorization. Any such transmission of information about you to Valley Vet is at your own risk.

How to Correct or Update Information About You Collected Through Our Sites

You may correct or update information collected about you through any of our Sites by contacting us at the email or mailing address noted at the end of this privacy policy, or, if available on a particular Site, by editing your information and preferences on your Account Information page on the Site. You may also unsubscribe from any email subscriptions by following the applicable "unsubscribe" link. We will use commercially reasonable efforts to update our files to reflect your request as promptly as possible.

We may retain original and updated information for reasons such as technical constraints, dispute resolution, compliance with laws, fraud prevention, troubleshooting, and enforcement of our terms of use and other agreements. Also, please note that we cannot update any information about you collected through any of the Sites that has already been disclosed (as permitted under this privacy policy) to a third party.

How We Respond to Do Not Track Signals

Our Sites do not currently support "Do Not Track" preferences that may be available in your browser for letting websites know that you do not want them collecting certain kinds of information. Specifically, if you turn on the Do Not Track setting on your browser, our Sites are not currently capable of following whatever Do Not Track preferences you set. For more information about Do Not Track, visit

Transfer of Data from Outside the United States

If you use any of our Sites from outside the United States, information that we collect about you through the Site will be transferred to servers inside the United States and maintained indefinitely. By using the Sites, you consent to the transfer of data into the United States, and the processing of such data in the United States.


Our Sites are not designed to appeal to persons under 13 years of age (children). We do not knowingly collect or maintain personal information from children through our Sites. If we learn that any unauthorized personal information of a child has been collected, we will take appropriate steps to delete such information. If you are a parent or guardian and discover that your child has provided any such personal information to us, you may contact us at the email or mailing address noted at the end of this privacy policy and request that we delete that information from our systems.

Privacy Policies of any Linked Websites or Other Parties

This privacy policy only addresses Valley Vet's practices for the personal and other information that we may obtain about you through any of the Sites, or through your other communications with Valley Vet. Please be aware that when you use or access any of the Sites, you may be directed to other websites that are beyond our control, and Valley Vet is not responsible for the privacy practices of third parties, or the content of linked websites. We would expect that most, if not all, of these third parties will collect information about you when you use their offerings. But Valley Vet is not responsible for the privacy practices of third parties, regardless of whether they are linked or otherwise connected to our Sites. We encourage you to read the posted privacy policy and terms of use whenever interacting with any third-party website, app, or other offering.

Your California Privacy Rights

Sometimes we may share information collected about you with our affiliates and other third parties for their direct marketing purposes. Under California law, a California resident with whom we have an established relationship has the right to request certain information regarding the types of personal information that we have shared with third parties for these purposes, and the identities of those third parties-within the preceding calendar year, subject to certain exceptions. All requests for such information must be in writing and sent to us at

Governing Law, Jurisdiction, and Dispute Resolution

The Sites (excluding any linked sites) are controlled by Valley Vet from our offices within the state of Kansas, in the United States of America. They can be accessed from all 50 states, as well as from other countries around the world. As each of these places has laws that may differ from those of Kansas, by accessing the Sites you and Valley Vet agree that the statutes and laws of the state of Kansas, without regard to the related conflicts of laws principles and the United Nations Convention on the International Sales of Goods, will apply to all matters relating to the use of the Sites and the purchase of products and services available through the Sites. You and Valley Vet agree and submit to the exclusive personal jurisdiction and venue of any court of competent jurisdiction within the state of Kansas with respect to such matters.

You also agree that any disputes related to your privacy, our use of your personal or other information collected through the Sites or otherwise, and the issues addressed in this privacy policy are governed by the dispute resolution provisions in the Terms of Use and other agreements applicable to the Sites-including the provisions for binding arbitration, waiver of the right to a jury trial, and waiver of the right to participate in a class, consolidated, or representative action. By using the Sites, you also agree to the limitation of liability provision in the Terms of Use and other agreements applicable to the Sites, including for any disputes or claims related to your privacy, our use of your personal or other information collected through the Sites or otherwise, and the issues addressed in this privacy policy.

Changes to this Privacy Policy

We reserve the right to make changes to this privacy policy at any time, by updating the privacy policy posted on the applicable Sites. Such changes to this privacy policy will be effective immediately upon posting them. We include the effective date of our privacy policy at the top of the statement. We encourage you to check our Site frequently to see the current privacy policy in effect, and any changes that may have been made to it. If we make material changes to the privacy policy, we will post the revised privacy policy and the revised effective date on the Sites. Your continued use of the Sites after a change has been posted constitutes your acceptance of the change. If you disagree with any changes to this privacy policy, your sole remedy is to discontinue your use of the Sites.

Contact Us

If you have any questions or comments regarding this privacy policy or the Sites, please email us at, or write to us at Valley Vet Supply, 1118 Pony Express Hwy., Marysville, Kansas 66508.


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